The One Thing You Might Be Overlooking in Your Artist Brand

When it comes to building a strong artist brand, there's one essential element that often gets overlooked. Ironically, it's the most important part: the art itself.

Before we dive into marketing strategies, storytelling, or how to attract collectors, let’s focus on what truly makes your brand work—the art you create. I’ve seen too many people rush into marketing tactics, skipping over the art altogether. But without strong work at the center, everything else falls flat.

If you're an artist struggling to connect your brand with your true self, this might be the missing piece.

Why Your Art Should Be the Heart of Your Brand

In the branding framework I teach, we always start with your art at the core. It’s not just about creating a logo or figuring out your social media strategy—those are secondary. The truth is, your art carries the essence of your brand. It’s what speaks to people, connects...

As an artist, you invest countless hours into your creations, pouring your heart and soul into every brushstroke and detail. But how do you ensure that your art resonates with the right people? How do you transform casual viewers into passionate collectors? The answer lies in crafting your artist brand.

Your brand is not just a logo or a catchy tagline; it’s the essence of who you are as an artist. It embodies your unique story, your vision, and the emotions you want to evoke through your art. When you create a brand that authentically reflects your identity, you naturally attract collectors who are drawn to your message and the work you produce.

Why Your Artist Brand Matters

In a saturated art market, standing out can feel overwhelming. With countless artists vying for attention, it’s crucial to establish a brand that resonates. Think of your brand as the bridge connecting you to your audience. A strong brand communicates not just what you create but also why you create...

When I was in art school, no one ever mentioned branding in relation to my art career. It wasn’t even on the radar. Later, when I took marketing classes and spent 15 years working in advertising, I knew a lot about branding from a corporate perspective. But I didn’t connect it to my life as an artist. They felt like two completely different worlds.

That changed the moment I had to step into the real world as a professional artist—promoting my name, showing my work, and knocking on doors. That’s when I realized branding wasn’t just for businesses. It was something I needed to embrace as an artist. And at the core of branding? It’s simply your reputation.

Branding Is About How People See and Remember You

I know branding can feel like a dirty word. For many artists, it feels like something corporate, something outside the art world. But the truth is, branding is everywhere, even if we don’t like calling it that. Whether we realize it or not,...

As artists, our studio time is sacred. It’s the moment where our ideas, emotions, and experiences come together to shape the work we create. But have you ever thought about what you bring into the studio each day? I’m not talking about your art supplies. I’m talking about the emotions, distractions, and mental baggage that show up with you when you walk in the door.

I realized recently that whatever I bring with me into my creative space—whether it’s stress, joy, or even distractions—has a direct impact on my work. It shows up in the art I make, whether I like it or not.

The Weight of What We Carry

If I walk into the studio carrying negativity or frustration, I can feel it interrupting my creative flow. That inner tension shows up in my work. But when I enter with joy, peace, and excitement, my art feels lighter, more connected, more me.

And it’s not just our emotions that we bring. It’s the news of the day, the politics of the world,...

Let me ask you something: Are you making art for yourself, or for Instagram?

In today’s fast-paced world, it's easy to fall into the trap of creating just to keep up with the demand for content. Social media has turned into a relentless machine, and if we’re not careful, it can start to take control of our creative process. Before we know it, we’re rushing to finish pieces—not to express ourselves, but to feed the endless cycle of posts, likes, and comments. But is that really why you became an artist?

The Dangers of "Insta Art for the Gram"

I call this phenomenon "Insta art for the Gram." It's when you rush your art, not because you're inspired or have something to say, but because you need something to post. It’s all too common these days, and the result is Instagram being flooded with art that lacks depth, meaning, or thought. A few quick splashes of paint, some trendy colors, and boom! The next piece of Insta art is ready for the world. But does it...

For the past 30 years, I’ve never painted on an easel. Yep, you heard that right. My entire art career has been built around painting on walls, floors, and tables—any surface that allowed me to move freely and work on multiple pieces at once. This has been my artistic language. Even in college, I asked my professors for walls instead of easels. It’s what I knew, what felt right, and where my creativity thrived.

But this year, something changed. I felt the need to shake things up in my studio. So, I went out and bought my first-ever easel. That’s right—after decades of creating without one, I finally took the plunge. And to make things even more interesting, I bought a cart to keep only the materials I need for one painting at a time, forcing myself to focus solely on that single piece.

Why the sudden shift? Because sometimes, we need to step away from what’s comfortable in order to grow.

Breaking the Habit: A New Way of Working

This whole...

Have you ever experienced that moment when opportunity knocks, but the way you ask could either open the door wide or leave it barely ajar? Let me share a personal anecdote from my own gallery, a tale of a direct plea that captured attention but lacked the finesse needed to seal the deal.

The Bold Card and the Missed Connection

Picture this: I walk into my gallery to find a card on my desk, a message proclaiming, "Dear Mr. Gomez, here's my art, let's make lots of money." A straight-shooter, no doubt. It caught my eye, but here's the twist—it didn't land the positive response the artist sought. Why? The art of asking goes beyond being bold; it's about understanding how, when, and why.

In the realm of the artist's plea, the what was there, but the how fell short. Asking isn't just about you; it's about considering the person on the other side. What's in it for them? Timing is everything, and the approach matters. Unfortunately, this artist missed those crucial nuances, leaving...

Join hosts Sergio Gomez and Drew Harris in an insightful episode featuring researcher and mixed media artist, Rashmi Ghosh. Together, they delve into Rashmi's captivating "Descent into India’s Incredible Stepwells" project.

As Rashmi prepares for her Solo Art Exhibition in 2024 in Pune, Maharashtra, curated by Nalini Malaviya, we explore the inspiration behind the Stepwells Project and its current stage. 

In this conversation, we touch on the genesis of the project, the challenges of creating a cohesive body of work, and the exciting journey ahead. Join us as we navigate the intersection of art, history, and cultural exploration in Rashmi's artistic world. Tune in for an engaging discussion on The Artist Next Level Podcast!

About Rashmi Ghosh

Rashmi Ghosh, a Chartered Accountant by profession, transitioned from a successful career in finance to pursue her lifelong passion for visual arts, accumulating over two decades of experience in teaching. Having undertaken a Fine...

Hey, fellow creatives! Let's talk about the magic that unfolds when you decide to reshape your mornings. Your art career deserves more than a caffeine-fueled dash into the chaos of the day. I get it because I've been there – immersed in the news and scrolling through social media before my eyes fully adjusted to daylight. But guess what? It was like sprinting before tying my shoelaces – disastrous and exhausting.

The Morning Reset That Transformed My Art Career

Remember those days when NPR news headlines were the first notes of your day's symphony? Or perhaps, like me, you found yourself knee-deep in the world of Facebook and Instagram updates before even grabbing breakfast. It was my routine, but it left me feeling like I was perpetually playing catch-up. I realized I needed to shift the narrative.

I waved goodbye to my morning news rituals and bid adieu to the endless scroll. Instead, I started prioritizing what truly mattered – nurturing my spiritual and mental...

Unveiling the Power of Your First Thoughts

Hey there, fellow creatives! Let's dive into a game-changing concept that's been a game-changer for me in navigating the twists and turns of my artistic journey – The Big Idea Revolution.

Every Season, A Creative Gift: Life is a series of seasons, each offering a unique gift – the chance to explore something new, a dazzling excuse to ward off the looming shadow of boredom. Why not seize this opportunity to revitalize your artistic spirit?

In Bed with Ideas: Picture this: the clock strikes 5 or 6 am, and you're still cozied up in bed. Instead of reaching for your phone, let your mind wander. Before the world bombards you with its challenges, think about the main idea for your day. This simple ritual has been my compass, leading me to discover the big ideas that fuel my creative fire.

From Bed to Canvas: Imagine if your first thoughts of the day were a positive force, steering you away from the chaos that awaits. What if your day...