Do you ever feel like you're navigating a maze when it comes to promoting your work on social media? Perhaps you've shared the sentiment of a friend who once said, "I know you love it, but social media is not for me." Trust me; you're not alone. Even those of us who seem to thrive in this digital realm have our days of doubt. We wonder, "What is all of this for anyway? It feels superficial." But here's the thing - we keep coming back.
I'm here to share a little secret with you. I've discovered that there's a way to embrace social media without losing our authenticity. It's not about enjoying every moment or anxiously waiting to promote our art. Instead, it's about using this platform as a means to propel our art careers to new heights.
Let's talk about how we can reframe our mindset and find the true value in our social media efforts. It all starts with two simple steps.
**1. Watch Your Scroll Time**
One of the pitfalls of social media is the endless scrolling that can suck away precious time. I've found that it's essential to focus on your mission as an artist while using social media. Instead of mindlessly scrolling, set clear objectives for your time spent online.
**2. Personalize Your Connections**
I've built incredible friendships with people I've never met in person, thanks to social media. By putting names to these connections, everything takes on a deeper, more meaningful tone. Remember, your social media accounts are more than just megaphones to the masses. They're opportunities to connect with people who genuinely appreciate your work.
When you post on social media, envision sharing a personal update with that one friend who truly resonates with your art. Think of it as a conversation with someone who values your creations. When you shift your focus in this way, everything changes, and you'll find yourself enjoying the process once more.
So, my fellow artists, I encourage you to put this approach into practice. Take a moment to make a personal connection with someone in your social media community today. Make your virtual connections more personal and less superficial.
But that's not all! If you're seeking the right support and guidance to take your art career to the next level, I highly recommend joining the Art NXT Level Coaching program. This incredible platform is a treasure trove of resources and expert advice that will empower you to make the most of your artistic journey.
Remember, you have the power to find genuine connection in the often superficial world of social media. Let's make the most of this tool to advance our art careers while staying true to ourselves. Together, we'll create and connect, one authentic post at a time.
Thanks for reading,
Sergio Gomez, MFA
Artist | Curator | Author | Art Biz Coach
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