How can artists attract art collectors and build a sustainable career?

By Sergio Gomez

Let me share a personal story that might just change the way you think about finding art collectors. Like many of you, I used to constantly ask myself, "How do I find art collectors?" It was a question that seemed both daunting and frustrating, as if I were a hunter desperately seeking elusive prey. But let me tell you, my friends, that question led me down a path of disappointment and uncertainty.

Asking the Wrong Question

As an emerging artist, I thought my job was to go out and find collectors wherever they might be hiding. I believed they were playing a game of hide-and-seek, and it was up to me to uncover their secret locations. But the more I searched, the more discouraged I became. It was a never-ending cycle of frustration.

Shifting the Perspective

It took me years, as I grew and matured as an artist, to realize that I had been asking the wrong question all along. The real question...

By Sergio Gomez

How can artists benefit from staying in touch with curators and art professionals?

Today, I want to share something near and dear to my heart—the art of staying connected with curators. You see, I've been on both sides of the spectrum. As an artist, I've had my work featured in numerous shows, and as a curator, I've organized over 100 exhibitions. And let me tell you, the power of maintaining those curator relationships is often underestimated.

A Missed Opportunity

Do you ever wonder how many doors could open if you simply stayed in touch with the curators who showcased your art? It's a question that has crossed my mind countless times. Throughout my curatorial career, I've been astounded by the number of artists who don't seize this opportunity. So, let's change that narrative and unlock the potential for future collaborations and exhibitions.

The Magic of Staying in Touch

Now, you might be wondering, "How do I actually stay connected?" Don't worry—I've...

By Sergio Gomez

Today, I want to talk to you about something that has truly transformed my artistic career: embracing the unexpected. Believe it or not, some of the most incredible opportunities have come knocking on my door when I least expected them. So, gather around as I share with you my personal journey and the valuable lessons I've learned along the way.

Opening Doors Through Serendipity

Life has a funny way of presenting us with opportunities we never knew we needed. Think about it – how many times have you stumbled upon an event, an opening, or a gathering by pure chance? Well, let me tell you, my friends, those moments can be life-changing.

Seize the Moment

One thing I've learned is that being present is key. It's not enough to physically show up; you have to be open to the possibilities that await you. So, throw away your expectations and approach each experience with a sense of curiosity and willingness. Trust me, the universe has an uncanny way of aligning the...

On this captivating episode of the Artist Next Level Podcast, join Sergio Gomez, Elise Wagner, and Drew Harris as they delve into the exhilarating yet challenging experience of moving studios. Whether it's just a few blocks away or a daunting journey across the country, these three artists share their personal stories and insights on the process.

Moving studios can be a whirlwind of emotions, logistics, and creative adaptation. In this episode, you'll gain invaluable knowledge on how to effectively prepare for the big move. Discover practical tips and expert advice on what to expect during the transition and how to seamlessly settle into your new artistic space.

The hosts bring their own unique perspectives and experiences to the table, sharing firsthand accounts of the joys and hurdles encountered during studio relocations. Their collective wisdom will provide you with a wealth of information, whether you're in the planning stages, in the midst of a move, or have recently settled...

By Sergio Gomez

You've probably heard me say, "You have to show up to be remembered," and I still stand by that statement. But today, let's delve deeper into what it means to show up as an artist. It's not just about making videos or creating content for the masses. Sometimes, showing up can take a quieter, more personal approach.

Embrace the Art of Gratitude

One way to show up is by expressing gratitude. Have you ever considered the impact of a simple thank-you note? Taking the time to write a heartfelt message to a collector or curator can make all the difference in your art career. It shows that you appreciate their support and value their contribution to your artistic journey. So why not pick up a pen and let them know how much their presence means to you?

Reconnect and Rekindle

Another powerful way to show up is by reaching out to people you haven't connected with in a while. Life gets busy, and it's easy to lose touch, but sometimes a small gesture can reignite a meaningful...

By Sergio Gomez

Hey there, fellow artists! Today, I want to share with you a season I'm currently experiencing - a season of waiting. You know that feeling, right? It's that in-between phase of life where things are uncertain and the answers seem far away. As I sit here writing this message, I find myself anxiously waiting for our big move from the bustling streets of Chicago to the vibrant shores of Miami. Let me tell you, relocating my home, studio, and gallery businesses has turned into quite the journey.

In the Art World, Waiting is Part of the Journey

Now, let's talk about those waiting seasons in our art careers. Maybe you're eagerly anticipating the outcome of a show you entered, or perhaps you're anxiously checking your inbox for news about a residency program you applied to. It could even be that you're waiting for a response to an email you sent to a gallery. We've all been there, my friends, and it's during these waiting periods that we often find ourselves learning the...

By Sergio Gomez

Listen to Sergio in the Podcast

Read Sergio's Blog Post

Today we're diving deep into the psychological challenges we face when pricing our art. I can tell you, from my own experience, that pricing artwork can be a challenging and often uncomfortable task for many artists.

Emotional Attachment to Our Work

First and foremost, it's essential to understand that our artworks are not just products; they're deeply personal expressions of ourselves. Each piece is a part of us, infused with our ideas, emotions, and hours of hard work. This emotional connection makes it challenging to assign a monetary value to our creations.
Take one of my abstract figurative paintings, for instance. It's not just paint on canvas to me. It's an exploration of life cycles and personal experiences. How do you put a price on something so intimate? This is a struggle many artists face.

Fear of Rejection or Devaluation

Another factor at play is our fear of rejection or devaluation. We fear...

By Sergio Gomez

Embracing the Beauty of Collaboration

Creating art is often seen as a solitary pursuit, with artists immersing themselves in the solitude of their studios, seeking inspiration from within. However, there is a vibrant and transformative dimension of the artistic journey that lies beyond the studio walls—a realm where connections with fellow artists and art enthusiasts can ignite a spark of collaborative creativity. Today, we delve into the art of connection and explore how embracing collaboration can elevate your artistic endeavors to new heights.

The Wisdom of Ruth: "It's All About People"

Imagine this: a wise friend and seasoned art connoisseur named Ruth once told me this piece of advice that resonated deeply with me. Ruth, having traversed the art world as a museum director and consultant, once said, "Hey Sergio, it's all about people. Learn to work with them, and success will find you." Her words, seemingly simple, carry profound meaning. They remind...

Defying the Illusion of Judgment

Does the art world intimidate you? You're not alone. It's easy to imagine a panel of people scrutinizing our every move, casting judgment on our artistic journey. But here's the truth: the art world is far from being a distant and unapproachable establishment. In reality, the art world comprises each and every individual involved in the art field, from the museum receptionist to the local curator and the international art fair director. Let's not forget the artists themselves, bravely entering the market, showcasing their work, and selling their art. Collectively, we are the art world, and it's time to shift our perspective.

Crafting Your Own Art World

Rather than constantly striving to "get in" the art world, let's ask ourselves a different question: How do we make our own art world? By carefully selecting and surrounding ourselves with the people who inspire and support us, we can create a community that becomes our art world. Our art world...