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How to Navigate the Business of Art and Find Your Path to Success?

Jul 04, 2023

The Three Types of Artists: Which One Are You?

As someone who has had the privilege of working alongside talented artists for many years, I've come to a realization: when it comes to the business of art, there are three distinct types of artists. Each one has their own approach, their own quirks, and their own unique path to success. So, let's delve into this fascinating world together, shall we?

The Traditional Artist: Navigating the Gallery Scene

Ah, the traditional artist—the one who finds solace in the cozy confines of galleries. These artists cherish the opportunity to collaborate with established art galleries, but they may feel uneasy when it comes to selling their work independently. Without gallery representation, they often find themselves relying heavily on the marketing prowess of these galleries. It's a classic approach that has its merits, but it also comes with its own set of challenges.

The Independent Artist: Forging Your Own Path

On the opposite end of...

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Embrace Mondays and Release Your Creative Force: A Guide for Artists

Jul 03, 2023

How can I stay motivated and focused on my art career?

If you've ever found yourself dreading Mondays, I have a little secret to share with you. Lean in closer—I love Mondays, and let me tell you why.

Carefully Aiming Your Bow

Mondays are like that moment when you carefully align your bow, preparing to take aim at your target. It's the start of a new week, a blank canvas waiting to be filled with your artistic endeavors. So, embrace this day with open arms and an adventurous spirit.

Shooting Arrows at Your Goals

As the week unfolds, it's time to unleash your arrows—one after another—with unwavering determination. Each arrow represents a step toward your dreams, and Mondays give you the opportunity to set your sights on a specific target.

Visualizing Your Goals

Take a moment after the weekend's respite to visualize what you want to achieve during the week. What is your number one goal? What's that one target you must hit? Imagine it clearly, feel the excitement...

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The Art of Shipping Fine Art with Logistics Expert Myztico Campo

Jun 27, 2023

Welcome to Episode 351 of the Next Level Podcast, where host Sergio Gomez engages in an enlightening conversation with Myztico Campo, a visionary shamanic artist and Senior Logistics Consultant for InXpress. In this episode, they dive into the art of shipping art itself, offering best practices and insights to help artists navigate the complexities of shipping, insurance, and timelines. Myztico's dual expertise in art and logistics empowers artists to confidently manage the challenges of shipping while also providing a captivating introduction to his own artistic journey.

Sergio Gomez skillfully guides the conversation, expertly navigating between the logistics of shipping art and the exploration of Myztico's artistic path. Together, they create a dynamic and engaging dialogue that leaves listeners enlightened and inspired. Whether you're an artist seeking guidance in shipping or simply curious about the intersection of art and logistics, this episode provides a wealth of invaluable...

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Brush Off & Rise Up: Reframing Rejection as an Artist

Jun 26, 2023

Let’s talk about something that’s as common in the art world as paint on a canvas – REJECTION. Even the word sounds a bit harsh, doesn’t it? But here's the deal: rejection is like those pesky sidekicks we never asked for, but they still tag along. So, how do you as an artist can dodge the daggers of rejection without losing your motivation? Buckle up, because we’re going on a roller coaster ride of emotions and learning how to get off feeling unbeaten!

1. First things first: It’s not YOU!

Listen up. A rejection doesn’t mean you're the human equivalent of a wilted flower. It just means that your piece wasn’t the right fit for that particular opportunity. Maybe the timing was off, or perhaps they were looking for something else. Don't tie your self-worth to acceptance or rejection. You are more than that - don't forget that! 

2. Build Your Tribe

Do you know what makes dealing with rejection easier? Having a bunch of cool cats...

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The Value of Art: A Personal Perspective for Artists

Jun 22, 2023

How can artists overcome doubts about the value of their art when potential buyers hesitate due to the price?

Here's a personal insight that I've gained over the years as an artist and gallery owner. It's a lesson that has shaped my approach to art and the way I engage with others in the creative realm. So grab a cup of coffee, find a cozy spot, and let's dive into this inspiring journey together.

The Futility of Convincing Closed Minds

You know, it's an interesting thing about art. Trying to convince someone who has already made up their mind about its value is like chasing after a mirage. Trust me, I've been there. We've all encountered individuals who simply cannot fathom the worth of art in their lives. And you know what? That's okay.

The Elusive Quest for Art Buyers

It can be disheartening when someone inquires about your art, seemingly interested, only to retreat once they hear the price. We've all experienced those moments of doubt, questioning our abilities and the...

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The Art of Attracting Collectors: From Hunter to Planter Mentality

Jun 21, 2023

How can artists attract art collectors and build a sustainable career?

By Sergio Gomez

Let me share a personal story that might just change the way you think about finding art collectors. Like many of you, I used to constantly ask myself, "How do I find art collectors?" It was a question that seemed both daunting and frustrating, as if I were a hunter desperately seeking elusive prey. But let me tell you, my friends, that question led me down a path of disappointment and uncertainty.

Asking the Wrong Question

As an emerging artist, I thought my job was to go out and find collectors wherever they might be hiding. I believed they were playing a game of hide-and-seek, and it was up to me to uncover their secret locations. But the more I searched, the more discouraged I became. It was a never-ending cycle of frustration.

Shifting the Perspective

It took me years, as I grew and matured as an artist, to realize that I had been asking the wrong question all along. The real question...

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Embracing the Unexpected:Ā Finding New Opportunities for Your Art

Jun 19, 2023

By Sergio Gomez

Today, I want to talk to you about something that has truly transformed my artistic career: embracing the unexpected. Believe it or not, some of the most incredible opportunities have come knocking on my door when I least expected them. So, gather around as I share with you my personal journey and the valuable lessons I've learned along the way.

Opening Doors Through Serendipity

Life has a funny way of presenting us with opportunities we never knew we needed. Think about it – how many times have you stumbled upon an event, an opening, or a gathering by pure chance? Well, let me tell you, my friends, those moments can be life-changing.

Seize the Moment

One thing I've learned is that being present is key. It's not enough to physically show up; you have to be open to the possibilities that await you. So, throw away your expectations and approach each experience with a sense of curiosity and willingness. Trust me, the universe has an uncanny way of aligning the...

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What Is the Best Type of Content to Create as an Artist?

Jun 16, 2023

 

By Sergio Gomez

I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.

Riding the Wave of Trends: Platform-Specific Content

The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.

As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.

Unleashing Your Artistic...

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Show Up and Make Your Mark: A Personal Approach for Artists

Jun 15, 2023

By Sergio Gomez

You've probably heard me say, "You have to show up to be remembered," and I still stand by that statement. But today, let's delve deeper into what it means to show up as an artist. It's not just about making videos or creating content for the masses. Sometimes, showing up can take a quieter, more personal approach.

Embrace the Art of Gratitude

One way to show up is by expressing gratitude. Have you ever considered the impact of a simple thank-you note? Taking the time to write a heartfelt message to a collector or curator can make all the difference in your art career. It shows that you appreciate their support and value their contribution to your artistic journey. So why not pick up a pen and let them know how much their presence means to you?

Reconnect and Rekindle

Another powerful way to show up is by reaching out to people you haven't connected with in a while. Life gets busy, and it's easy to lose touch, but sometimes a small gesture can reignite a meaningful...

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Embracing Rejection: A Personal Journey for Artists

Jun 06, 2023

By Sergio Gomez 

It's Okay to Feel Sad

When that rejection letter lands in our inbox or the news of another missed opportunity reaches our ears, it's okay to feel sad. It's okay to acknowledge the disappointment, the frustration, and even a sense of loss. After all, we're human, and our art is an extension of ourselves. It's natural to invest our hopes and dreams in the opportunities we pursue.

Don't Dwell, Rise Above

But here's the secret: while it's okay to feel those emotions, we shouldn't dwell in that space for too long. We must rise above the initial sting of rejection and reclaim our artistic power. Remember, one rejection does not define our worth or the quality of our work. It's merely a detour on our journey—a chance to grow, learn, and evolve.

My Personal Experience

As an artist, curator, and entrepreneur, I've encountered more rejections than I care to remember. Yet, I don't keep track of them, nor do I hold resentment towards those who have said "no" to...

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