How can I effectively promote my art and make sure I'm remembered in a crowded creative space?

When it comes to navigating the realm of art marketing, let's keep things refreshingly simple. Let's break it down together: Marketing's ultimate goal is as clear as daylight – it's all about being seen to be remembered. Yep, you heard that right! If your work isn't grabbing attention, it's bound to fade into the background. And let's be real, we're all after those thoughts – the ones that open doors to opportunities and introduce our art to enthusiastic admirers.

Your Art's 24/7 Presence

Here's an intriguing thought: even while you're catching up on your beauty sleep, your marketing game can be wide awake. How's that possible, you ask? Well, it's about showing up on your audience's radar consistently – through your vibrant social media posts, engaging emails, your cozy online hub, and yes, even in person from time to time.

Here's a nugget of inspiration: each time...

Let's rewind the clock for a moment and take a trip down memory lane to our art school days. It feels like ages ago, doesn't it? Back then, we were passionately pursuing our creative dreams, fueling our souls with the magic of art. But one thing was curiously missing from our conversations – money.

Money, the Unspoken Taboo

Yes, you heard that right. Money was like a hushed secret in the art world. It was a big "no-no" topic that no one dared to touch upon. We were left to navigate the complexities of selling our art, managing our art business, and handling our finances all on our own. No wonder we felt lost.

Andy Warhol showed us that art and money are inseparable, like two sides of the same coin. Now, I've said it many times, and I'll say it again – art is not about money. It's about passion, emotions, and the sheer joy of creation. But here's the thing: to make the art that is not about money, we need financial resources. Money becomes the lever that opens doors to...

By Sergio Gomez

I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.

Riding the Wave of Trends: Platform-Specific Content

The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.

As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.

Unleashing Your Artistic...

By Sergio Gomez

Hey there, fellow artists! Today, I want to share with you a season I'm currently experiencing - a season of waiting. You know that feeling, right? It's that in-between phase of life where things are uncertain and the answers seem far away. As I sit here writing this message, I find myself anxiously waiting for our big move from the bustling streets of Chicago to the vibrant shores of Miami. Let me tell you, relocating my home, studio, and gallery businesses has turned into quite the journey.

In the Art World, Waiting is Part of the Journey

Now, let's talk about those waiting seasons in our art careers. Maybe you're eagerly anticipating the outcome of a show you entered, or perhaps you're anxiously checking your inbox for news about a residency program you applied to. It could even be that you're waiting for a response to an email you sent to a gallery. We've all been there, my friends, and it's during these waiting periods that we often find ourselves learning the...

Today, I want to talk about something that's close to my heart and an essential aspect of our creative lives: documenting and organizing our artistic journey. It's like they say, "If you do not document it, it's like it never happened." So let's dive in and explore how we can make the most of the incredible technology available to us and ensure our work leaves a lasting impact.

Embrace the Digital Age

Living in this day and age, we have a remarkable advantage—technology that fits right in the palm of our hands. Gone are the days of waiting anxiously for our 35mm camera slides to develop. We now have the power to capture, preserve, and share our artistic process effortlessly.

Documenting: More than Just Moments

Documenting our creative journey goes beyond capturing mere moments. It's about gathering valuable information and insights about ourselves and our work for the future. By documenting our process, we create a visual diary that helps us reflect on our growth, techniques,...

In this captivating episode of "The Artist Next Level Podcast," host Sergio Gomez sits down with acclaimed hyperrealist artist Nadine Robbins to delve into the mesmerizing world of hyperrealistic portraiture. Prepare to be awestruck as Nadine shares the secrets behind her four-hour video session, where she meticulously captures the essence of a human eye in her breathtaking portraits.

Join Sergio and Nadine as they embark on a fascinating exploration of the creative process, revealing the intricate steps involved in achieving hyperrealism. Discover the story behind Nadine's remarkable video class, designed to guide aspiring artists through the intricate journey of painting a hyperrealistic eye. Uncover the thought process that led her to choose the specific model for this masterpiece and gain insights into her decision to offer this transformative experience as an online class.

In this inspiring conversation, Nadine opens up about the challenges and joys of hyperrealism, sharing...

By Sergio Gomez

Embracing the Beauty of Collaboration

Creating art is often seen as a solitary pursuit, with artists immersing themselves in the solitude of their studios, seeking inspiration from within. However, there is a vibrant and transformative dimension of the artistic journey that lies beyond the studio walls—a realm where connections with fellow artists and art enthusiasts can ignite a spark of collaborative creativity. Today, we delve into the art of connection and explore how embracing collaboration can elevate your artistic endeavors to new heights.

The Wisdom of Ruth: "It's All About People"

Imagine this: a wise friend and seasoned art connoisseur named Ruth once told me this piece of advice that resonated deeply with me. Ruth, having traversed the art world as a museum director and consultant, once said, "Hey Sergio, it's all about people. Learn to work with them, and success will find you." Her words, seemingly simple, carry profound meaning. They remind...

Defying the Illusion of Judgment

Does the art world intimidate you? You're not alone. It's easy to imagine a panel of people scrutinizing our every move, casting judgment on our artistic journey. But here's the truth: the art world is far from being a distant and unapproachable establishment. In reality, the art world comprises each and every individual involved in the art field, from the museum receptionist to the local curator and the international art fair director. Let's not forget the artists themselves, bravely entering the market, showcasing their work, and selling their art. Collectively, we are the art world, and it's time to shift our perspective.

Crafting Your Own Art World

Rather than constantly striving to "get in" the art world, let's ask ourselves a different question: How do we make our own art world? By carefully selecting and surrounding ourselves with the people who inspire and support us, we can create a community that becomes our art world. Our art world...

By Sergio Gomez, MFA

Embracing the Art of Resting: Work Hard, Rest Harder

Introduction: Hey there, fellow artists! We all know the irresistible pull of immersing ourselves in our art and careers. The passion and drive to create can consume us, making it easy to forget the importance of rest. I'll be the first to admit that acknowledging the need for rest in my daily routine has been a real struggle. But let me tell you, it's a lesson worth learning. In this blog post, we'll explore how embracing the art of resting can unlock your full creative potential and prevent burnout. Plus, I'll share a personal story involving my wonderful reminder, Dr. Yanina.

The Forgotten Art of Rest

As artists, we pour our hearts and souls into our work. We become so absorbed in the creative process that resting often gets pushed to the side. Our to-do lists are filled with art projects, exhibitions, client deadlines—you name it. The idea of taking a break seems counterproductive or even...