By Sergio Gomez

How can artists benefit from staying in touch with curators and art professionals?

Today, I want to share something near and dear to my heart—the art of staying connected with curators. You see, I've been on both sides of the spectrum. As an artist, I've had my work featured in numerous shows, and as a curator, I've organized over 100 exhibitions. And let me tell you, the power of maintaining those curator relationships is often underestimated.

A Missed Opportunity

Do you ever wonder how many doors could open if you simply stayed in touch with the curators who showcased your art? It's a question that has crossed my mind countless times. Throughout my curatorial career, I've been astounded by the number of artists who don't seize this opportunity. So, let's change that narrative and unlock the potential for future collaborations and exhibitions.

The Magic of Staying in Touch

Now, you might be wondering, "How do I actually stay connected?" Don't worry—I've...

By Sergio Gomez

I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.

Riding the Wave of Trends: Platform-Specific Content

The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.

As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.

Unleashing Your Artistic...

By: Rashmi Ghosh

When it comes to choosing between decorative art and thought-provoking art, I always choose the latter. Art should touch your heart and hit you like a thousand bolts and make you think, ponder, and reflect. Art comes from the depths of our beings and transcends all religions and geographical differences. This is something our minds capture and our brains relish, the emotions a particular art evokes in our consciousness.

(The Thinker by Auguste Rodin – Source: The Thinker | History, Description, & Facts | Britannica)

Art has long been revered for its ability to move, inspire, and challenge our perceptions. Beyond its aesthetic value, art has also served as a powerful medium for social and political change. In recent years, a growing number of artists have embraced their role as ambassadors of environmental consciousness, using their creative talents to raise awareness and inspire action on urgent ecological issues. I admire the work of Edward Burtynsky,...

By Sergio Gomez

Years ago, I stumbled upon a concept that completely transformed my artistic journey: the scarcity vs. abundance mentality. It opened my eyes to two distinct mindsets that artists can adopt, each with its own profound impact on our creative lives.

The Scarcity Mindset: Fear and Isolation

In the world of art, the scarcity mindset can be all too familiar. It's the belief that everyone is out to steal from us, that we must guard our knowledge and connections at all costs. We may even think that others should go through the same struggles we did, fearing that someone might surpass us on this artistic voyage. It's a mindset rooted in fear, isolation, and a constant need to protect what's ours.

The Abundance Mindset: Sharing and Collaboration

But then, there's the alternative—the abundance mentality. This is the mindset I wholeheartedly embrace. Instead of hoarding our knowledge and experiences, we believe in sharing them generously. We understand that when we lift...

By Drew Harris

If there is one piece of advice I can offer, is to remove the word “should” from our  vocabulary as artists, particularly when it comes to valuating our work, past, present and future.

The Challenge of Finding the Right Balance

Far too often, I hear artists lamenting on the fact their work is under-valuated, or in some cases, over-valuated and not selling. Finding a perfect balance is never easy as it is often dependent on market indicators such as regional, national or international economics, and often, dare I suggest, it’s based on trends in the market, so if you are not trending, it doesn’t mean you “should or shouldn’t” charge more or less, but remain consistent as trends tend to be cyclical and less stable. Your pricing however, must remain stable, growing as you grow as an artist.

Maintaining Stability in a Fluctuating Market

As the art buying market fluctuates, our work, even when correctly valuated may seem as...

By Sergio Gomez

Listen to Sergio in the Podcast

Read Sergio's Blog Post

Today we're diving deep into the psychological challenges we face when pricing our art. I can tell you, from my own experience, that pricing artwork can be a challenging and often uncomfortable task for many artists.

Emotional Attachment to Our Work

First and foremost, it's essential to understand that our artworks are not just products; they're deeply personal expressions of ourselves. Each piece is a part of us, infused with our ideas, emotions, and hours of hard work. This emotional connection makes it challenging to assign a monetary value to our creations.
Take one of my abstract figurative paintings, for instance. It's not just paint on canvas to me. It's an exploration of life cycles and personal experiences. How do you put a price on something so intimate? This is a struggle many artists face.

Fear of Rejection or Devaluation

Another factor at play is our fear of rejection or devaluation. We fear...

Listen to the podcast or read the article below by Dr. Yanina Gomez

For artists, the journey of creation is often fueled by passion and a desire to share their unique visions with the world. However, amidst the pursuit of their artistic endeavors, burnout can creep in, dimming the creative spark and hindering the joy of creation. To prevent burnout from overshadowing your artistic journey, it is essential to implement strategies that nurture your well-being and reignite your inspiration.

In this blog post, I'm sharing 2 practical tips to help you avoid burnout and two tips to help you overcome burnout so that you can reclaim your creativity, and rediscover the joy in your artistic pursuits. Let's start with 2 tips for avoiding burnout. 

Tip 1: Prioritize Self-Care and Mindful Restoration

As an artist, I bet you often push yourself relentlessly, dedicating countless hours to perfecting your skills. Many artists do! However, neglecting...

By Sergio Gomez

A Personal Story of Pursuing a Dream

Let me share a little personal story with you. Back in 2019, when I had just begun my gallery and studio journey in the vibrant city of Chicago, I started having this wild dream. I couldn't stop thinking about curating a massive national show that would put me in the map in the art word. But oh boy, the doubts flooded my mind like a torrential downpour!

Voices in my head whispered all sorts of discouraging thoughts: "You're still a newbie, not enough experience!", "Who even knows you? You're practically invisible!", "Connections? Ha! You don't have them." And let's be honest, those voices had a point. I had every reason to believe that pursuing such a dream was a long shot.

Giving Myself Permission

But you know what? I decided to do something radical. I granted myself the permission to chase after that dream, against all odds. I said, "Why not give it a shot?" And boy, was I in for a surprise!

Fast forward to January 2010,...

Defying the Illusion of Judgment

Does the art world intimidate you? You're not alone. It's easy to imagine a panel of people scrutinizing our every move, casting judgment on our artistic journey. But here's the truth: the art world is far from being a distant and unapproachable establishment. In reality, the art world comprises each and every individual involved in the art field, from the museum receptionist to the local curator and the international art fair director. Let's not forget the artists themselves, bravely entering the market, showcasing their work, and selling their art. Collectively, we are the art world, and it's time to shift our perspective.

Crafting Your Own Art World

Rather than constantly striving to "get in" the art world, let's ask ourselves a different question: How do we make our own art world? By carefully selecting and surrounding ourselves with the people who inspire and support us, we can create a community that becomes our art world. Our art world...